Is the voice and brains behind #TheJPCuevaShow

Founder and head of

TROUBLE MAKERS Consulting Firm

CoFounder and Creative Director of


Throughout his professional career he has been invited to Speak, Lecture, give Courses and participate in Conferences. 

His ventures include:

  • Bombear Media - A not-for-profit videography project developed as an outlet for sound and image creativity.

  • Requin Group - An e-commerce (arbitrage) product development and distribution company with primary operations in the US.

  • 322 Indecor - a brokerage company specialized in decoration, construction and design products and services for commercial and hospitality developments in Mexico.

  • Grupo Kolekcia - a company dedicated to extrajudicial and judicial debt collecting.

His corporate career includes:

  • Associate General Counsel & Sr. Legal Manager (Mayor Litigation) at PepsiCo (Mexico, Central America and Andean Region)

  • Associate General Counsel & Labor Relations Manager (Comparative, International & Labor) at Alfa Corporativo (Americas, Caribbean, Europe, Asia)

  • Youngest seating Board Member at the Instituto Mexicano del Seguro Social.

  • Business Sectors: Food, Petrochemical, Telecommunications, Water, Beverages, Transporation, Energy, Autoparts, Consultant Firms, Personnel Administration, Candy, Food, among others.

He holds a Business LLM, a Labor Relations Specialization, a Labor LLM & a Law degree. As well as several studies and certifications in Innovation, Design Thinking, Business Administration, Global Business Strategy, Comprehensive Strategy, Comparative and International Law, among others, from:

  • EGADE Business School

  • UNC Belk College of Business

  • IPADE Business School

  • Instituto Europeo de Relaciones Industriales

  • Universidad de Sevilla

  • Instituto Tecnologico y de Estudios Superiores de Monterrey

  • Universidad Regiomontana

  • Universidad de Monterrey

  • Universidad Autónoma de Nuevo Leon

  • Facultad Libre de Derecho Monterrey

  • ICAMI, Centro de Formación y Perfeccionamiento Directivo

  • Instituto de Especialización para Ejecutivos

To this day he remains an active member of Toastmasters International, Professional Association of Diving Instructors (PADI), Scouts Movement, the Business Law Bar Association (ANADE), Latin American Corporate Counsel Association (LACCA), Mexican Bar Association (BMA), Mexican Employer´s Union (COPARMEX), Transformation Industry Chamber (CONCAMIN), Human Capital Executives Association (ERIAC), and Industrial Entrepreneur´s Association (IRPAC).